logo
logo
logo
bags and clothing

For those

For those

For those

who choose

who choose

who choose

themselves.

themselves.

Get Early Access
Functional backpacks & apparel
built for movement and decision.

Functional backpacks & apparel
built for movement and decision.

Functional backpacks & apparel
built for movement and decision.

bags and clothing

For those

who choose

themselves.

Get Early Access

Functional backpacks & apparel
built for movement and decision.

  • The Choice Is Near

    ✦

    You Either Enter or You Don’t

    ✦

    This Is the First Drop

    ✦

  • The Choice Is Near

    ✦

    You Either Enter or You Don’t

    ✦

    This Is the First Drop

    ✦

  • The Choice Is Near

    ✦

    You Either Enter or You Don’t

    ✦

    This Is the First Drop

    ✦

ABOUT US

Born in Japan

Born in Japan

Born in Japan

Who we are

ERABI — is a brand that believes in the power of choice. Every decision shapes us, and every challenge is an opportunity to grow. Evolution, adaptation, and personal growth come from the paths we take.

Who we are

ERABI - is a brand that believes in the power of choice. Every decision shapes us, and every challenge is an opportunity to grow. Evolution, adaptation, and personal growth come from the paths we take.

Who we are

ERABI - is a brand that believes in the power of choice.Every decision shapes us, and every challenge is an opportunity to grow. Evolution, adaptation, and personal growth come from the paths we take.

What we do

Design high-quality bags, apparel and accessories shaped by function and choice. We experiment with form and mechanics — folding structures, hidden systems and engineered pleats. Every piece is made to move with you, work in real life, and express identity through design.

Our mission

We are creating a new format for everyday life. We build tools that empower you, expand your possibilities, and help you grow. Our vision is to become part of a global culture — a philosophy of being yourself through conscious choices, here and now.

Woman
CHRONICS ・ DESIGN ROOTS
CHRONICS ・ DESIGN ROOTS

The Roots

The Roots

The Roots

ー　What ifs…　ー

ー　What ifs…　ー

ー　What ifs…　ー

The Beginning

A search through hundreds of sketches. A product that adapts, complements, and lightens — minimal, yet functional.

Shaping

Beyond mass — market norms. Form shaped by function. The need to be different defines ERABI.

Building

We start small — apparel and backpacks. A beginning for those who build themselves.

Your Turn

Countless forms. One chosen. A limited capsule is coming — your chance to be part of the story.

The Beginning

A search through hundreds of sketches. A product that adapts, complements, and lightens — minimal, yet functional.

Shaping

Beyond mass — market norms. Form shaped by function. The need to be different defines ERABI.

Building

We start small — apparel and backpacks. A beginning for those who build themselves.

Your Turn

Countless forms. One chosen. A limited capsule is coming — your chance to be part of the story.

The Beginning

A search through hundreds of sketches. A product that adapts, complements, and lightens — minimal, yet functional.

Shaping

Beyond mass — market norms. Form shaped by function. The need to be different defines ERABI.

Building

We start small — apparel and backpacks. A beginning for those who build themselves.

Your Turn

Countless forms. One chosen. A limited capsule is coming — your chance to be part of the story.

The Beginning

A search through hundreds of sketches. A product that adapts, complements, and lightens — minimal, yet functional.

Shaping

Beyond mass — market norms. Form shaped by function. The need to be different defines ERABI.

Building

We start small — apparel and backpacks. A beginning for those who build themselves.

Your Turn

Countless forms. One chosen. A limited capsule is coming — your chance to be part of the story.

Schetches
Schetches

Searching

Searching

Searching

ー　Form is found — not invented　ー

ー　Form is found — not invented　ー

ー　Form is found — not invented　ー

ー　Form is found — not invented　ー

FOUNDER'S NOTE
FOUNDER'S NOTE

Founder
Iuzo Asakura

Founder
Iuzo Asakura

Founder
Iuzo Asakura

ー　You must choose　ー

ー　You must choose　ー

ー　You must choose　ー

BACKGROUND

  • 2018–2022 — Bunka Gakuen University, Tokyo
    Studied architecture, spatial design and human behaviour while shaping my own direction.

  • 2022–2025 — Norihiko Dan and Associates
    Professional architectural training under a leading Japanese architect, refining discipline, systems thinking, and material logic.

  • 2025 — Founded ERABI in Tokyo, Japan
    A creative label uniting apparel and product design into a new format of everyday life.


Architect by training, designer by practice.


I founded ERABI in Tokyo in 2025 — built as an outsider choosing the harder road.


Architecture taught me structure and purpose; design taught me balance and movement.


ERABI is for architects, designers, thinkers — for anyone shaping identity through choice.


Born from choice, built for those who rewrite themselves.

ENTRY
ENTRY
Entry

Limited releases & drops

First access before public release.

Follow us
on Instagram

Follow erabi

Follow erabi

Follow erabi

Limited releases & drops

First access before public release.

Follow us on Instagram

Follow erabi

Follow erabi

Follow erabi

Limited releases & drops

First access before public release.

Follow us
on Instagram

Follow erabi

Follow erabi

Follow erabi

Limited releases & drops

First access before public release.

Follow us
on Instagram

Follow erabi

Follow erabi

Follow erabi

  • The Choice Is Near

    ✦

    You Either Enter or You Don’t

    ✦

    This Is the First Drop

    ✦